Nicole joined Wesfarmers Limited as Managing Director, Wesfarmers OneDigital in November 2021 to lead the development of the Wesfarmers’ group-wide data and digital ecosystem.
In her role as Managing Director of Wesfarmers OneDigital, Nicole is responsible for the Group’s digital businesses, including the OnePass membership program, the Catch marketplace, and OneData, the Group’s shared data asset. OneDigital powers Wesfarmers’ data and digital growth ambitions and provides customers with a more seamless, rewarding, and valuable omnichannel experience across the Group’s retail businesses.
Prior to joining Wesfarmers, Nicole held a number of executive roles in some of Australia’s best-known businesses operating across retail, digital and media. Most recently she was the Executive General Manager, Community & Consumer, at Australia Post where she led the customer experience across the Australia Post retail network of 4000+ post offices, digital channels including the app and website, and the customer contact centre. Her previous roles include Chief Digital Officer, News Corp and Managing Director, News Digital Networks - overseeing digital strategy, audience and subscription growth, and Chief Executive of NewsLifeMedia, leading the lifestyle publishing division – including well knows brands such as taste.com.au, news.com.au and Vogue brand to name a few.
Nicole is a regular speaker and commentator on business and digital innovation and is President of the Australian Retailers Association (ARA). She has previously served as Chair of the Australian Broadcasting Corporation Advisory Council, Chair of the Interactive Advertising Bureau Australia (IAB) and Non-Executive Director of Chief Executive Women (CEW). Nicole holds a Bachelor of Arts/Bachelor of Law from Macquarie University and a Masters of Business from the University of Technology Sydney and is a member of Chief Executive Women.

Kate is one of Australia’s top investigative reporters since the early 1990s. Her
speciality is uncovering corruption, cronyism and nepotism in union, sporting and political circles.
She exposed the salary cap scandal at the Canterbury Bulldogs. Other revelations
led to a five-year jail term for former Labor MP Eddie Obeid. National ALP President
Michael Williamson was forced off the party’s national executive after Kate’s investigation into the Health Services Union’s East branch.
Colleagues admire her fearlessness in the face of threats to her safety and her ability to pry information from reluctant sources. Kate won many awards for journalism including ten Walkleys between 1993 and 2018.

Catherine Allfrey is a Portfolio Manager and Director of WaveStone Capital which she co-founded in 2006. WaveStone Capital is an Australian equities manager which manages $6bn on behalf of retail and super fund clients. Along with portfolio management responsibilities, Catherine is a specialist across the Banks, Diversified Financials & Media sectors.
Prior to founding WaveStone Capital, Catherine has had various roles in financial services, most recently at Colonial First State Investments which she joined as an investment analyst in the GDP Plus team in 1998 before becoming a Portfolio Manager in 2002, managing a top 20 concentrated Australian fund and a Sector Neutral fund.
Catherine was named Investment Manager of the Year at the 2017 Women in Finance Awards and was the first woman inducted into the Hall of Fame at the Australian Fund Manager Awards.